Here’s the Story
of a Brand that became India’s Largest Coffee Retail Chain
CCD: THE RISE OF AN EMPIRE
V.G. Siddhartha founded CCD in 1996 with the opening of the brand’s first outlet in Bangalore
By 2011, CCD had opened 1000 + Bistros in India
Within a year of CCD’s IPO in 2015, number of Bistros increased to 2000
CCD: THE FALL OF AN EMPIRE
The Brand was left with a huge debt of Rs. 7,000 Crores after the CEO’s death
Increasing debts forced V.G. Sidhhartha to commit suicide in July 2019
His untimely demise had repercussions beyond emotions.
He left behind a staggering debt pile with personal guarantees attached
He did not have assets earmarked specifically for his family, something which life insurance could have helped him with & nbsp.
CCD: THE REVIVAL OF AN EMPIRE
Revival Happened but at A Cost
Family’s Stake in the Company was reduced to pay off Debt
Source: Malvika Hegde Revival Story – Search Images
Late V.G. Siddhartha’s wife Malvika sold a portion of CCD’s stake to shareholders, including Mindtree, Shriram Credit Company and Way2Wealth.
This strategic manoeuvre reduced the debt to 2693 crores.
She also raised funds through the strategic acquisition of Global Village Tech Park in Bengaluru.
What Happens when the most important person of the Organization is not in Action?
If you were the CEO of a company as big as Café Coffee Day, what protection solutions would you have taken to protect your business empire from unforeseen events?